Campaign #VeranoSinFiltros (Summer without filters)
We focused our summer 2020 campaign on cigarette filters as highly toxic pollutants. More awareness is needed among smokers of the brutal impact of this waste which is discarded in our beaches, lagoon coasts, sidewalks, parking areas and outdoor areas of bars and restaurants.
The campaign included high-impact images and videos via social media, and we also placed ashtrays and signage in popular spots at La Paloma, José Ignacio and La Juanita, as well as in strategic points on Laguna Garzón and Laguna de Rocha. 25,000 cigarette filters were collected in 40 days, as the campaign was abruptly cut short by the outbreak of Covid-19 in Uruguay.